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Project:
Public Service Announcement (PSA)
Key
Question: How can responsible citizens use New Media to create
a strong, persuasive message that addresses a topic/issue of concern to
a teenage audience.
Learning
Standards:
• Identify
& employ reference materials, including primary source documents
& information technologies.
• Employ the arts to communicate beliefs.
• Explore career options in new media, science and technology.
Task
Description: Plan and prepare a PSA storyboard for WRHS TV-3
on a "Woman of Substance" for airing during March Women's History
Month for West Roxbury High School TV and Local cable access.
DID
PSA storyboard creator …? (Check only those completed
& observable)
Content
_____ Relate
to the key question?
_____ Use
data/evidence to drive the PSA storyboard information?
_____ Employ
the arts to communicate beliefs?
Format
_____ Draw
or sketch the visual shots to be seen?
_____ Number
the shots in the order they appear?
_____ Match
an audio track to match each frame of video?
_____ Time
the video to be a thirty-second spot?
Process
_____ Express
a target audience for the PSA?
_____ Capture
a sense of purpose for the PSA storyboard?
_____ Demonstrate
exploration of career options in new media, science & technology,
i.e. writer, artist, computer graphics designer, advertiser, etc.
Rubric:
4=excellent - PSA meets at least 10 out of 10 criteria.
3=good - PSA meets at least 8 out of 10 criteria.
2=acceptable - PSA meets at least 6 out of 10 criteria.
1=unacceptable- PSA meets less than 5 out of 10 criteria.
0= not done or missing more than 2 of the criteria
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